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3M launches Authorized Water Dealer program

March 01, 2012
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ST. PAUL, Minn. — On Jan. 1 3M announced the launch of the 3M Authorized Water Dealer program, which affords water quality dealers a host of benefits including exclusive geographical territory, co-op funds, extensive marketing support and a robust product portfolio, according to a press release.

“This program’s foundation is set on the basic building blocks dealers would expect from a major manufacturer, but provides some new benefits that really set it apart,” explained Victor Zaldivar, 3M Purification Inc. sales director of residential markets. “The 3M brand is highly respected in the consumer marketplace. We believe the combination of a well-known brand and the features of this program is a recipe for success.”

3M invested heavily in understanding the residential water market and its customers, and as a result, the company has assembled a marketing toolbox for the exclusive use of 3M Authorized Water Dealers, stated the release.

To read the entire press release, click here.

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