ALEXANDRIA, Va. — As the temperature drops, many consumers may not realize that maintaining proper hydration is just as important during the winter as it is during warmer seasons, according to a press release.

The International Bottled Water Association (IBWA) reminds consumers that bottled water provides the perfect beverage choice for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients, stated the release.

“Water plays a critical role in almost every bodily function, and it’s easy to forget that we can become dehydrated in the winter, not just in the summer,” says Chris Hogan, IBWA vice president of communications. “The colder it is outside, the harder your body must work to maintain proper body temperature — and that extra energy requires proper hydration.”

To read the entire press release, click here.