NEW YORK — For the first time in US history, bottled water outsold milk according to
Beverage Digest, which recently published US beverage sales results for 2006, a May 4 story in
The Atlanta Journal-Constitution reported.
Also according to the industry newsletter, bottled water came close to outselling beer as well. Average per capita consumption of bottled water went from 11 gallons per year in 1996 to 21 gallons in 2006; while milk consumption dropped about 3 gallons on average per capita, the story said.
Soft drink consumption dropped by about 1.1 gallons on average per capita as well, but still outsold bottled water.
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