MILWAUKEE — After decades of neglect, water technology has become “sexy for investors” and there is now “a convergence happening between high tech and low tech in the water industry,” a visiting Israeli businessman told a community group recently.

Assaf Barnea, CEO of Kinrot Technology Ventures, a company in Israel that invests in new developments in water technology, made the remarks in a recent discussion with a small group convened by the Milwaukee Jewish Federation’s Partnership 2000 Business to Business Group, according to a July 29 article in The Wisconsin Jewish Chronicle. Barnea had also been the keynote speaker at the July 20 Water Summit III in Milwaukee, a gathering of about 250 people from industry, academia and government to help promote that city as a “hub” for freshwater business and research.

Barnea said Israel is trying to become “the Silicon Valley of water technology,” the article said. He noted that the small Middle East nation is well-positioned to do so because it has had to “think outside the box” to obtain water in an arid climate and as a result has led many advances in water technologies.

Water technology could be a fruitful area for collaboration between the Milwaukee region and Israel, Barnea said in the article.

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