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The Best in Sales and Marketing Strategies for POU/POE


Product Details

This all-new second edition of The Best in Sales and Marketing Strategies for Point-of-Use Water Treatment Professionals features 150 pages of proven techniques for selling POU/POE water treatment equipment.

Get the jump on your competitors with these innovative, timeless and practical approaches used by industry professionals. This collection of articles compiled by the editors of Water Technology magazine includes:

  • Effective sales techniques
  • How to hire and train the best salespeople
  • Advertising and promotional strategies for your water treatment products and your company
  • How to market your business and protect your investment
  • Lead generation and telemarketing tips
  • Customer service skills to keep 'em coming back!

Edition: 1999, Softbound, 148pp.

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