Water professionals shouldn’t look at December as ending the year, but as an opportunity to assess where they are and how to start the new year with a bang.

Many business owners think that December is a poor month for sales and spend the month diddling around when they could be spending their time wisely to develop their strategic marketing plan, and then put that plan in place to actively increase their business.

Salespeople tend to slack off because they assume that homeowners are either busy with the holidays or not in the mood to talk.

But the real truth is that December is a great month for business prospecting — especially in the B2B arena. Bottom line, the business owners who aren’t in aren’t interested anyway. The business owners who are in are serious about improving their business. If it’s slow, they have more time to listen to you and they’re the ones you want to reach out to anyway!

On the homeowner side, this is the time to make your message stand out and your offer better than any other time of the year. Yes, you may be generating fewer appointments in December, but make them count!

“Give a gift of health! We have a $100 gift card for you.”

I always tell my people that when we’re not actively selling, we need to be pro-actively marketing. It’s Dec. 1, and at Dataman Group, we’re marketing.

So what are you doing today to make your business better?