Dale “DataDale” Filhaber is president of Dataman Group Direct, a Florida-based direct marketing company founded in 1981. Filhaber is an author, lecturer and listologist. For more than 25 years, she has trained water quality dealers in direct marketing and lead generation techniques including direct mail, telemarketing and social media. She is the author of “Pure Water Profits,” a blog on marketing featured on watertechonline.com and a frequent guest lecturer at the Water Quality Association’s Annual Conference & Exhibition. She may be reached at email@example.com or 800-771-3282.