People log in to Facebook on mobile devices and desktop computers at work and at home. How it’s used depends heavily on the audience.

According to Quick Sprout, the best time to post on Facebook is 3 p.m. on Wednesday. Other optimal times include 12 to 1 p.m. on Saturdays and Sundays and 1 to 4 p.m. on Thursdays and Fridays.

Engagement rates are 18 percent higher on Thursdays and Fridays and weekdays from 1 to 4 p.m. tend to see the highest click-through rates. On Fridays, Facebook use spikes by 10 percent.

The worst times to post on Facebook are weekends before 8 a.m. and after 8 p.m., according to SurePayroll‘s research.

According to Neil Patel, Quick Sprout’s social media blogger, since people tend to be happier on Fridays, you should post funny or upbeat content to match your audience’s mood.

 

Dataman Group Direct provides a complete suite of marketing services for the water treatment industry, including direct mail and telemarketing lists, email list appending and deployment, website design and upgrades, SEO services and content for blogs and newsletters. Water treatment dealers can reach the pros at Dataman Group at 800-771-3282 for additional information on how to use content like this to inspire consumers in their markets.