STOCKHOLM — Sweden’s residential water purification brand Bluewater™ has been shortlisted for four Transform Awards Asia Pacific prizes for the launch of its brand and products across multiple markets, according to a press release.
The four Transform Award Asia Pacific categories Bluewater is competing in are: “Best use of copy style/tone of voice,” “Best implementation of a brand development programme across multiple markets,” “Best corporate rebrand following a merger or acquisition” and “Best external stakeholder relations during a brand development project,” stated the release.
The release reported that the Transform Awards, first launched in Europe six years ago, recognize the creativity and strategic thought exercised for company/agency rebranding.
“By demonstrating passion for what [Bluewater] delivers across the communications spectrum (design, copy, style, social media, print and trade shows), Bluewater’s launch team has enhanced the brand experience and encourages engagement by celebrating the lifestyle benefits that stem from transforming ordinary tap water into something desirable,” said Bluewater Managing Director Niclas Wullt.
You can find the release here.