ANN ARBOR, Mich. — Leading South Eastern Europe bottled water producer Jana Inc. (dba Jamnica d.d.) has earned CarbonFree certification from Carbonfund.org and NSF Sustainability, a division of global public health organization NSF International, according to a press release.
CarbonFree product certification is a credible, transparent way for Jana to provide carbon-neutral bottled water products to its customers in North America, noted the release.
Carbon footprints, water quality and safety are important topics to consumers.
An independent survey conducted on behalf of NSF International revealed that 55 percent of safety-minded consumers are concerned about their carbon footprint, and 61 percent are concerned about the quality and safety of bottled water products, stated the release.
Jamnica, as part of Agrokor Company, is the largest manufacturer of natural mineral water and non-alcoholic beverages in Croatia with more than 180 years of tradition.
To address the environmental impacts of its products, Jana underwent a detailed life cycle assessment to measure the carbon emissions produced from its bottled water products in North America.
Jana then offset its carbon emissions through investment in third-party validated renewable energy, energy efficiency and forestry carbon offset projects provided by Carbonfund.org, a nonprofit and developer of the CarbonFree Product Certification program, the first carbon neutral product label in North America.
Read the entire press release here.