ALEXANDRIA, Va. — The Water Environment Federation (WEF) and the Value of Water Coalition joined together on a new campaign and toolkit to raise public awareness about the value and importance of water, according to a press release.

The “What’s the Value of Water?” campaign involves work between the Value of Water Coalition, WEF members, volunteers and leaders, noted the release. Anyone can access the toolkit for free.

“The Value of Water Coalition is proud to create these beautiful and functional educational materials that can help organizations around the country educate and engage people about the true value of water,” said Radhika Fox, director of the Value of Water Coalition, . “It was an amazing process of collaboration among the 30 members of our coalition. We have some of the top leaders in water engaged in our Coalition, and this toolkit brings together decades of expertise in how to effectively communicate the value of water.”

The following materials are included in the toolkit:

  • Billboards
  • Outdoor advertisements
  • Print advertisements (horizontal and vertical layouts)
  • Bill stuffers
  • Conference banners
  • Water fact sheet
  • Message guide
  • Shareable social media graphics

“Our water resources are being stressed more than ever, but it can be challenging to communicate this in ways that we can all relate to. Sometimes the most impactful message about water is the simplest one: what would it be like to live a day without it,” said Eileen O’Neill, WEF executive director. “We can all benefit from taking a moment to think about water and the importance of maintaining the systems that support our communities. WEF is proud to be a part of this important effort and we hope that the entire water sector uses these materials to help spread this message from coast to coast.”

The toolkit can be accessed here.

You can find the entire release here.