Many companies, including water treatment dealerships, follow a January to December fiscal year. As business owners crunch the numbers and realize achieved or missed goals, it is this time of year employees and managers prepare to start fresh with optimism for the year ahead. New goals are set.

We hope you, like many of the water treatment dealers I communicated with over this past year, also had a successful 2014. One dealer, whom I spoke with earlier in the year, was poised for success in 2014 because he had noticed strong momentum building over the previous two years. I recently contacted the dealer again and his optimism turned into reality this year.

Water treatment and supply issues will continue to bring more interested buyers to your products. With this emergence of prospects comes more sophisticated buyers. In this month’s cover story, our author highlights how today’s customers are self-educators and thinkers. As your dealership prepares for the next 12 months, does your staff know its customers and prospects?

Also, as you are planning 2015, does your strategy involve industry education and attending events? As the holidays pass and 2015 begins, it is not too early to start making plans for the Water Quality Association's (WQA) Aquatech USA 2015. This year, in Las Vegas, Aquatech will coincide with the National Automated Merchandisers Association (NAMA) and International Car Wash Association trade shows. For more information, visit www.wqa.org/aquatech.