BOCA RATON, Fla. — Dataman Group Direct in Boca Raton, Fla. is pleased to announce the launch of www.WaterProspects.com, a new website devoted to marketing in the water quality industry, according to a press release.

WaterProspects.com will give water quality dealers access to a wide range of databases and products specifically geared towards lead generation, the release reported.

The site also provides dealers with insights into marketing strategy and brand management as well as information about the latest marketing trends, noted the release.

“Every dealership must continuously market to drive new prospects into their lead funnel,” explains Dataman Group president, Dale "DataDale" Filhaber. “The entire purpose of generating leads is to get that personal appointment set up to close the sale.”

According to the release, direct mail, telemarketing, in-store programs, door-to-door canvassing and social media are some of the lead generation techniques featured on WaterProspects.com.