MIDLAND, Mich. — Dow Water & Process Solutions (DW&PS) announced a joint development with Haier Group to commercialize the first Casarte eco-friendly washing machine enabled by DOW™ Ultrafiltration (UF) technology, according to a press release.

The washing machine, built and designed with the new DOW PURINIZE™ UF module, facilitates more than 30 percent reduction in water consumption while enhancing water quality by removing up to 99 percent of common bacteria, stated the release.

The release reported that applying UF technology to washing machines is an industry first; the PURINZE™ module runs continuously during the washing cycle and can last as long as the lifespan of the actual washing machine, based on tests performed by Casarte.

"The close collaboration between Haier and Dow allows us to conduct cross-business activities to create innovative solutions," said DW&PS Global Business Director Snehal Desai. "In today's increasingly competitive market, a successful business is defined not only by how good your products are, but also by how well you collaborate with your customers to respond to the needs of the value chain. It's exciting to see our mutual commitment to creating game-changing technologies, and we look forward to continuing this partnership in the future.”

Read the entire release here.