DENVER — As Drinking Water Week concludes, the American Water Works Association joins water professionals across North America in urging consumers to evaluate how they currently value, use and access water, and how to protect it into the future, according to a press release.

North America’s water systems are critical to maintaining public health, economic vitality, fire protection and quality of life.

[Related content: Drinking Water Week: 10 ways to protect water quality at home]

However, current trends in population, economic growth, energy, climate and pollution affect water usage and the critical infrastructure the system needs to function properly.

“We all agree that water is an essential element in our daily lives, but for North Americans water service is a convenience that we too often take for granted until an issue like a main break or boil water notice occurs,” says AWWA Executive Director David LaFrance. “We need to be aware of those issues now and protect against them for the future.”

[Related content: Drinking Water Week: A good time to consider protecting your family with clean, safe water]

As our systems’ aging pipes are replaced over the next 25 years, addressing this issue may be costly but it’s not insurmountable.

Facing it head-on by proactively investing in our water systems now is a smart, safe, common sense investment that will pay off for generations to come.

Additional information about water quality and drinking water safety is available at www.DrinkTap.org.

Read the entire press release here.