Postage in the U.S. — a Bargain!

    Nov. 22, 2013

    Despite recent cost increases, the price of U.S. mail is much less than in other countries.

    mail
    mail

    The USPS has proposed raising the cost of a first-class mail single-piece letter from 46 cents to 49 cents.

    This change will go into effect on Jan. 26, 2014, raising about $2 billion in revenue for the Postal Service.

    No one is happy about the increase, but if you think 49 cents is expensive, check out these other countries’ first class rates:

    Denmark $1.46
    Norway $1.25
    Liechtenstein $1.06
    Finland $1.02
    Greenland $1.00
    Switzerland $0.98
    Belgium $0.97
    Faroe Islands $0.96
    Portugal $0.93
    Sweden $0.92
    Japan $0.90
    Kuwait $0.88
    New Caledonia $0.87
    France $0.82
    French Polynesia $0.82
    Greece $0.82
    Italy $0.82
    Luxembourg $0.82
    Monaco $0.82
    San Marino $0.82
    Vatican $0.82
    New Zealand $0.80
    Austria $0.75
    Germany $0.75
    Ireland $0.75
    Great Britain $0.72
    Martinique $0.72
    Wallis and Futuna Islands $0.64
    Iceland $0.63
    Netherlands $0.63
    Netherlands Antilles $0.61
    Czech Republic $0.58
    Isle of Man $0.58
    Canada $0.57
    Guernsey $0.57
    Australia $0.55
    Jersey $0.54

    Gee, maybe 49 cents isn’t so bad after all…

    ***Marketers need to remember that their direct mail will go out at bulk rate — not at 49 cents each. Remember to target your prospects for best response and highest efficiency. Direct marketing will still give your dealership the best ROI. Direct mail rocks!

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