Quick and useful tips for creating compelling direct mail copy

Dec. 17, 2013

If you do it right, direct mail can work for your business.

Direct mail continues to work for those businesses that do it right. The mailing list, the creative and the offer are the "Big 3" you need to get right.

It’s not easy to create direct mail copy that works. We can learn by trial and error or we can simply go with what works.

These tips will help you trim your copy and make it more effective:

  • Know your objective and have a clear call to action for the reader (e.g. Call 1-800-XXX-XXXX today…or order today for your free gift).
  • Always include a P.S. Many people read the P.S. first, so don’t waste it. It always lifts response.
  • Create a sense of urgency.
  • Read your copy out loud and get rid of all the extra words that you don’t use when you talk. "That" is the most overused word — it can almost always be eliminated.
  • It’s okay to start a sentence with "and" or "but."
  • Keep sentences short.
  • Use bullets with active words. We’ve all learned to skim. Make it easy for your reader to read and understand your message and act on it quickly.

Sponsored Recommendations

NFPA 70B a Step-by-Step Guide to Compliance

NFPA 70B: A Step-by-Step Guide to Compliance

MV equipment sustainability depends on environmentally conscious design values

Medium- and low voltage equipment manufacturers can prepare for environmental regulations now by using innovative MV switchgear design that eliminates SF6 use.

Social Distancing from your electrical equipment?

Using digital tools and apps for nearby monitoring and control increases safety and reduces arc flash hazards since electrical equipment can be operated from a safer distance....

Meet the future of MV switchgear

SureSeT new-generation metal-clad. Smarter. Smaller. Stronger.