Pure Water Profits blog: Can your dealership benefit from the water contamination in West Virginia?

LATHAM, N.Y. — The latest post from Dale Filhaber discusses the recent water crisis in the Charleston area.

LATHAM, N.Y. — The newest blog post from Dale Filhaber on Pure Water Profits is now available.

This week, Filhaber discusses how to educate customers about water quality when it is a public issue, without using scare tactics.

Read more articles on sales and marketing here.

"This is your opportunity for your dealership to be viewed as a resource, where your people balance educating a homeowner about legitimate water concerns, but not coming across as trying to scare them," said Filhaber.

Check out the rest of Filhaber's latest post on Pure Water Profits here.

About the Author

Sign up for Water Tech Online eNewsletters