Pure Water Profits blog: Taking the higher road

Feb. 25, 2014

LATHAM, N.Y. — The latest post from Dale Filhaber discusses how using emergencies as education can build your brand reputation.

LATHAM, N.Y. — The newest blog post from Dale Filhaber on Pure Water Profits is now available.

This week, Filhaber expands on her recent post about using water crises like the recent contamination in West Virginia as educational tools, and not scare tactics, for your customers.

"Even though my job is to sell you a list for your marketing program, the key to the success of your campaign will depend on your brand, your name recognition and people in your community knowing that you are a solid business who is there for them," said Filhaber.

Check out the rest of Filhaber's latest post on Pure Water Profits here.