HydroNovation appoints Alyssa Cauble to lead marketing efforts

April 15, 2014

SAN FRANCISCO — Cauble has been appointed as part of a strategic initiative to drive brand awareness.

SAN FRANCISCO — HydroNovation, a water purification technology company based in San Francisco, today announced the addition of Alyssa Cauble as marketing communications manager to support the commercialization of the new HydroDI water treatment product to the residential and commercial markets, according to a press release.

Cauble has been appointed as part of a strategic initiative to drive brand awareness and will be responsible for elevating the company communications, event planning and marketing initiatives, the release reported.

Cauble joins HydroNovation with extensive experience in media and public relations and online marketing management for a number of early stage start-ups in the San Francisco bay area, noted the release, including solar thermal energy developer, BrightSource Energy.

"Alyssa's talent and expertise in clean tech communications ensure she is the right person to bring HydroNovation's unique technology to the forefront of the water purification industry," said Anil Jha, president and founder of HydroNovation.

According to the release, Cauble also brings years of policy and government affairs knowledge to her new role, having served as a congressional intern in Washington, D.C. and later supporting policy efforts at international canned food giant Del Monte Foods.