What is important to homeowners in choosing a water quality or home improvement company?

Nov. 13, 2014

A recent survey reveals what is important to homeowners when scheduling an installation.

Remember the webinar a few months ago when we talked about perfecting the in-home sale? It was a great program that many dealers attended and we got great feedback from it. So, I want to follow up and share some new data.

I recently read some great information about LeafGuard, a company that manufactures and installs gutter guards. For people who don’t know what a gutter guard is — it’s either a one-piece specialized gutter or a gutter cover attachment that prevents debris and leaves from clogging a homeowner’s gutters. As a homeowner who has had backup caused by clogged gutters, I know the value of this kind of item!

Anyway, the people over at LeafGuard surveyed homeowners across the country to find out what is most important when scheduling an installation with a home improvement company. The questions they asked were: "Who do you let into your home?" And, "How do you trust someone to do quality work?"

Here are the results of their survey:

  • 71 percent of homeowners say that a sense of personal safety is very important or extremely important.
  • 74.7 percent say it is very important or extremely important to be present when an installer shows up.
  • 80.2 percent say that it is very important or extremely important to meet with a home improvement professional in person beforehand.
  • 60.4 percent want to choose a business they have heard of in the past, saying it is very important or extremely important.
  • 67 percent say it’s important to conduct research on the quality of the service in addition to researching the product/company.
  • 66 percent say that reviews are very important or extremely important when choosing a home improvement service.
  • 11 percent view a warranty or satisfaction guarantee as not all that important or slightly important.

So, what’s the takeaway?

Homeowners want to do business with people they like and trust.

Just like water quality companies, all home improvement companies need to make sure their staff gives homeowners a feeling of professionalism and security during the entire sales process — from the appointment setting, to the in-home appointment to the installation and follow up — to be successful.

Sponsored Recommendations

NFPA 70B a Step-by-Step Guide to Compliance

NFPA 70B: A Step-by-Step Guide to Compliance

How digital twins drive more environmentally conscious medium- and low-voltage equipment design

Medium- and low voltage equipment specifiers can adopt digital twin technology to adopt a circular economy approach for sustainable, low-carbon equipment design.

MV equipment sustainability depends on environmentally conscious design values

Medium- and low voltage equipment manufacturers can prepare for environmental regulations now by using innovative MV switchgear design that eliminates SF6 use.

Social Distancing from your electrical equipment?

Using digital tools and apps for nearby monitoring and control increases safety and reduces arc flash hazards since electrical equipment can be operated from a safer distance....