USA Today: Don’t buy bottled water — Do buy a water filter

In the "Personal Finance" section of USA Today, one of the recently featured "don’ts and do’s" for saving money highlighted not buying bottled water and instead buying a water filter.

While the article talked about savings tips for college students, these finance tips apply to all households.

This is a perfect example of a quick and easy blog post that water dealers can use to help their SEO and brand awareness in their social media efforts.

All of the different media combine to create a total marketing program that includes a combination of direct mail, telemarketing and social media.