In marketing, sometimes the old-fashioned way works best

March 12, 2015

Cold calls and a door-to-door sales technique offer a personal touch that resonates with prospects and customers.

South Florida Business Journal recently featured Gregg Weinberg from Miami-based Gr8Taste Water.

Weinberg is the chief hydration officer with Gr8Taste, and his specific niche is providing bottleless water equipment and services for homes, fitness centers, hotels and executive offices. According to Weinberg, each of the water machines he installs replaces 3,000 16-ounce plastic bottles a year.

The Fountainbleau and Four Seasons hotels in Miami are among his clients.

Weinberg gets his clients the old-fashioned way: cold calls and a door-to-door sales technique. "Nothing will ever replace intimate professional relationships face to face," he said.

As technology continues to explode and businesses continue to increase their online marketing efforts, we repeatedly need to be reminded that the personal touch really resonates with people.