It doesn’t matter whether this is a subject line of an email, teaser copy on an envelope, the headline of a post or even a tweet — the right verb can make a dramatic difference in the response or open rate.
Marketing guru Pat Friesen has put together this comprehensive list of the top 55 words that convert.
As always, marketers need to test to see which one performs best for their individual direct marketing programs.
Try to use these key words in a question format — your goal is to create a conversation with them.
- How can you improve the taste of your water?
- Can you save money on home repairs?
- Do you want to get rid of contaminants in your water?
- Want to compare the water your dog drinks?
By the way, I used the verb "kick-start" in my headline to generate interest. If you’re reading this — it worked!