Water dealers: How do you promote the importance of quality water for health?

Jan. 11, 2016

Every day we hear new reports of toxic substances in our water. That means that every day we need to support our position as quality water experts and advocates.

I always talk about the need for water dealerships to become the "go-to" in their markets when it comes to the importance of quality water and what it can do for a person’s health and well-being.

Every day we hear new reports of toxic substances in our water. That means that every day we need to support our position as quality water experts and advocates.

Consumers will buy from companies they perceive as being the experts in their fields. To be viewed as an expert, the dealership needs to make sure it is putting forth the right kind of content. The importance of health/healthy living was one of the key findings in the WQA Consumer Opinion Study.

According to Fitday, a health, wellness and fitness website, drinking water before bedtime has many benefits, from keeping healthy and hydrated, to clearing up acne, to helping the body store the necessary nutrients and minerals needed to stay healthy and strong.

Consumers who value their health are great prospects for water treatment products and services.

Hydrating benefits

Drinking a glass of water before bedtime helps the body replenish the fluids it loses throughout the day from normal activity. Our bodies are mostly water, and it is vital to keep it hydrated so it works properly. The body doesn’t need to excrete as many fluids during sleep. Providing it with water before bedtime simply refills its necessary levels.

Calorie-burning benefits

Water is a natural calorie-burner. Many people sip ice water to burn calories and help lose weight. Although this isn’t necessarily true for everyone, the rationale behind it is when a person drinks cold water, his or her body needs to work double time to warm up, increasing the rate at which metabolism burns up calories. Drinking water before you go to bed causes the body to work extra hard to warm up, increasing metabolism and burning up excess calories.

Sleep-promoting benefits

Drinking water naturally balances the body’s vitamins, nutrients and minerals, replenishing what it burns up during the day. Drinking water before bed balances the body’s hormones, energy levels, muscles and joints, which relaxes the body. During sleep, water has time to reach and replenish every part of the body. Many people feel that they sleep more soundly and consistently by drinking water before bed, leaving muscles, vitamins and minerals in harmony.

Toxin-clearing benefits

One of the best benefits of drinking water is that it acts as a natural cleanser. The body attracts many toxins from food, the environment and other elements. Cleaning it out consistently helps keep it healthy and functioning well. Drinking water before bed will provide your body with the supplies (water) and the time to clear out your system of unwanted toxins. The digestive tract, muscles and even skin benefit from the cleansing process.

Along with all of the normal health benefits of drinking water, simply having a glass before bedtime each night can have a big and positive effect on lifestyle. People find that they sleep better, have more energy, are more alert during the day, have improved digestion, lose weight easier and feel better overall.

Dataman Group Direct provides a complete suite of marketing services for the water treatment industry, including direct mail and telemarketing lists, email list appending and deployment, website design and upgrades, SEO services and content for blogs and newsletters. Water treatment dealers can reach the pros at Dataman Group at 800-771-3282 for additional information on how to use content like this to inspire consumers in their markets.

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