COSTA MESA, Calif. — Hurley H2O has announced that it will partner with Waves for Water in preparing for 100K World Water Day, according to a press release on shop-eat-surf.com.

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Fundraising for 100K World Water Day, planned to bring clean water to 100,000 people in just one day, will begin on Jan. 1, 2014 and culminate with the event on March 22, 2014, the release reported.

"Our goal with this initiative is to create a measurable, large-scale action, on a day when the entire world has its eyes and focus on water. We hope that our pledge to provide access to clean water for 100,000 people on this one day will help trigger the masses into taking similar action throughout the following years," said Waves for Water Founder Jon Rose. "World Water Day is already happening, all we're doing is coordinating efforts to raise the stakes and maximize the impact."

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World Water Day has existed since 1993 to bring attention to the importance of fresh, clean water, according to the release.

Read the full release here.