A recent New York Times issue featured an article by Jane Brody, who is the newspaper’s expert writer on health and aging, about dehydration. The title of the article was Dehydration: Risks & Myths.

Dealers should always remember that content is king. You should post these kinds of articles and insights on your website and continue the dialogue with your clients and Facebook friends. Posts like this will help solidify your brand and improve your direct mail response.

Some of the highlights of the article:

Fact — Water is the single most important substance we consume. A person can survive for about two months without food but would die in about seven days without water. Water makes up about 75 percent of an infant’s weight and 55 percent of an older person’s weight.

Fact — Good hydration protects against kidney stones. It may also help protect against vascular diseases, like stroke, an elevated heart rate or sudden drop in blood pressure. Water is especially important for people with diabetes.

Fact — Older people, especially the frail elderly, are among those at greatest risk of poor hydration, since the mechanism of thirst becomes less effective with age.

Fact — Dehydration can adversely affect vigilance, concentration, reaction time, learning, memory, mood and reasoning and can cause headaches, fatigue and anxiety.

The Institute of Medicine, which issues recommendations on the amounts of nutrients we need, states that an adequate intake of water ranges from 700 milliliters (about three cups) a day for newborns to 3.8 liters (16 cups) for lactating women.

Bottom line

Water is essential to life.

Quality water is essential to a quality life.

One more comment. Ms. Brody’s article confirms some of the findings of the Water Quality Association Consumer Opinion Study: Dealers need to continually market to the key market segments that need quality water to survive.

 

Dataman Group Direct provides a complete suite of marketing services for the water treatment industry, including direct mail and telemarketing lists, email list appending and deployment, website design and upgrades, SEO services and content for blogs and newsletters. Water treatment dealers can reach the pros at Dataman Group at 800-771-3282 for additional information on how to use content like this to inspire consumers in their markets.