ALEXANDRIA, Va. — The International Bottled Water Association (IBWA) announced it is continuing its support of the “Drink Up” campaign, launched in 2013, run by the Partnership for Healthier America (PHA) and supported by its honorary chair, first lady Michelle Obama, according to a press release.
In July, Michelle Obama announced research from Nielsen Catalina Solutions (NCS) revealed that Drink Up’s online ad campaign produced a three percent increase in sales of bottled water, nearly $1 million in incremental retail sales, among those exposed to the campaign, stated the release.
The release reported that the Beverage Marketing Corporation (BMC) stated bottled water, currently number two, is projected to be the number one packaged beverage sold in the U.S. by 2020.
Approximately 31 percent of what people in the U.S. drink is water, according to the BMC, and of that percentage, over 50 percent is bottled water, noted the release.
“One of the simplest changes a person can make is to switch to drinking water instead of other beverages that are heavy with sugar and calories,” said IBWA President and CEO Joe Doss. “For those who want to eliminate or moderate calories, sugar, caffeine, artificial flavors or colors, and other ingredients from their diet, choosing water is the right choice — whether from the tap or in a bottle. Bottled water is a smart decision and a healthy choice when it comes to beverage options.”
You can find the release here.