SANTIAGO, Chile — IDE Technologies has announced its expansion in the Latin American water industry with its new office in Chile, according to a press release.

IDE has appointed Rodrigo Turra as country sales director, the release noted, with his 18 years of business and management experience in the water industry which he will leverage to increase awareness and sales for IDE's membrane and thermal desalination and industrial water treatment solutions.

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“A rapidly-growing market with many water-challenged regions, Latin America is turning to our eco-friendly and cost-effective desalination solutions to assure reliable and continuous access to high-quality water,” said Avshalom Felber, CEO of IDE Technologies. “With our new office in Chile and bringing on a talented manager with success in the Latin American water industry, we are positioned to expand our footprint in this key market.”

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With the expansion of copper mines in the area, there is an increased need for water in Chile, the release reported, which IDE plans to meet through desalination projects on the coast.

“I am excited to join IDE and help expand the company’s presence in Latin America, where the growth potential for advanced water desalination solutions is significant,” said Turra.