(CORTLAND, N.Y. — Aug. 24, 2023 — Aria Filtra Release — via PRNewswire) — Pall Water, the filtration provider for municipal and industrial customers, announced that it is changing its name to Aria Filtra. This rebranding effort is in response to the brand joining Trojan Technologies Corp., following a separation from Pall Corporation.
Aria Filtra will continue developing, implementing and maintaining water filtration solutions that help customers tackle tough water challenges just as the team has done for the last 30 years. Proven and reliable membrane technology is at the core of Aria Filtra's water and wastewater systems. With a strong reputation for durability, consistency and high performance, Aria Filtra's ultrafiltration, microfiltration, reverse osmosis and mobile water treatment solutions are in use on six continents, delivering more than two billion gallons of installed capacity daily.
"Aria Filtra celebrates our decades of experience in filtration by combining the name of our industry-leading solutions (Aria) with the Latin word for filter (filtra)," said Daniel Benitez, general manager, Aria Filtra. "For our customers and associates, Aria is already linked to high performance, durability, and longevity, and now as part of our new name, it speaks to our reputation for delivering high-quality water through our proven filtration technologies and deep expertise."
Company officials said customers can expect the same high-quality, durable and reliable products and services that made Aria Filtra a leader in water filtration.
"Trojan Technologies is pleased to welcome Aria Filtra to our family of innovative water technology brands," stated Tom Siller, president, Trojan Technologies. "Trojan and Aria Filtra are both passionate about delivering high-quality, high-performance solutions that impact one of Earth's most important resources: water. Through our shared commitment to engineering excellence, we look forward to delivering the solutions, expertise, and innovation that help customers meet their water quality goals."
A new logo, visual identity, and updated website accompany the name change. For more information, visit AriaFiltra.com.