Each year, members of the water treatment community gather at WQA Aquatech USA and this year’s event promises to deliver education-packed seminars, informative business building sessions, innovative products on display and, of course, an opportunity to network with thousands of like-minded water treatment aficionados. What else can you ask for under one roof?

Dubbed The Water Opportunity Show™, WQA’s conference starts on Tuesday, April 2 and ends on Friday, April 5. Exhibition days are scheduled for Wednesday, April 3 and Thursday, April 4. The event’s location is the Indiana Convention Center in Indianapolis, Ind.

For more particulars about Aquatech USA, please refer to Water Technology’s Exhibit Product Guide, which includes a schedule of events, exhibitor directory and much more. If you are currently at the show and would like a free copy of this issue or the Exhibit Product Guide, please stop by our Booth #1040.

An overriding theme for any tradeshow, regardless of industry or size, is always education. WQA has teamed up with top industry minds from various backgrounds, ranging from technical water treatment to marketing, to offer a dynamic event once again.

Is your water treatment business built to last? Attending industry tradeshows is one way to ensure that your marketplace awareness and your employees’ skill sets remain at top performance levels. In addition to product certification, employee certification can help give customers a sense of confidence when purchasing and committing to your company, its services and its products for the long-run.  

Beginning on page 22, several water treatment professionals share their thoughts on how to best gauge a return on investment on such areas as certification, attending tradeshows, investing in employee training and value-added support from manufacturers.

Are you attending WQA Aquatech this year? Do you have a plan in place and have you discussed how best to spend your time at the show?

Each year, for example, our staff meets regularly prior to the show and maintains a schedule of how best to spend our time. Maximizing our time and efforts with a detailed schedule helps us stay focused, keep track of appointments, outline a strategy and serve as a record for our files after the show.

Enjoy the show and don’t forget to stop by Booth #1040.