SARASOTA, Fla. — Tintometer GmbH, which acquired Orbeco-Hellige in 2006, has announced that it will now deemphasize the Orbeco-Hellige name and brand in favor of one consolidated, world-wide corporate identity centered around the Lovibond® brand, according to a press release.

The Tintometer® Group has been offering the same products under the Lovibond® brand and the Orbeco-Hellige Inc. brand., noted the release.

The consolidated name will simplify and increase efficiency, the release reported, helping Tintometer better serve customers globally.

As of April 1, 2014, Orbeco-Hellige will have transitioned to selling products solely under the Lovibond® brand, continued the release, which will not change any operating procedures, products offered, prices, sales or post-sales support.

According to the release, the sales and marketing teams are available to answer any questions to ensure a smooth transition, available at 941-756-6410 or sales@tintometer.us.