LATHAM, N.Y. — The newest blog post from Dale Filhaber on Pure Water Profits is now available.

This week, Filhaber discusses how to educate customers about water quality when it is a public issue, without using scare tactics.

Read more articles on sales and marketing here.

"This is your opportunity for your dealership to be viewed as a resource, where your people balance educating a homeowner about legitimate water concerns, but not coming across as trying to scare them," said Filhaber.

Check out the rest of Filhaber's latest post on Pure Water Profits here.