BIRMINGHAM — The newest post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses how posting on Facebook to reach your audience isn’t as easy as it used to be, and that organic post reach, or how many people see a typical post, on Facebook has dropped around two percent for pages with less than 10,000 likes.

“Think outside the ‘Facebook box’ and consider other options, including direct mail — which is the only medium guaranteed to get your message right to the people you want to reach,” says Filhaber.

Check out the rest of Filhaber’s latest post on Pure Water Profits here.