BIRMINGHAM — The newest blog post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses how water professionals and business owners should view December as a time to develop a strategic marketing plan, rather than simply the end of the year or a slow time for sales.

“Salespeople tend to slack off [during December] because they assume that homeowners are either busy with the holidays or not in the mood to talk,” says Filhaber. “But the real truth is that December is a great month for business prospecting — especially in the B2B arena.”

Check out the rest of Filhaber’s latest post on Pure Water Profits here.