BIRMINGHAM — The newest blog post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses the importance of understanding the potential lifetime ROI of a new client and how to carefully “drill down” to obtain the greatest prospects.

“There are way too many instances where people just mail to mail or call to call because that’s what’s in their marketing plan,” says Filhaber. “[And], while we appreciate the business, we’d prefer to see marketers drill down to get the best prospects for their goals.”

Check out the rest of Filhaber’s latest post on Pure Water Profits here.