BIRMINGHAM — The newest post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses the Direct Marketing Association’s 2015 Response Rate Study and the types of direct mail with the highest response rates.

“Most water quality dealers use small-size postcards or standard letter-sized envelopes,” says Filhaber. “It’s time to consider changing it up and using an over-sized postcard or over-sized envelope to increase response.”

Check out the rest of Filhaber’s latest post on Pure Water Profits here.