BIRMINGHAM — The newest post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses how those serving the residential industry should start targeting homeowners during the hype of the spring season.

“[Spring] is the time that homeowners start to move on the home improvement plans they’ve been talking about, and marketers need to be ready with a well-thought-out direct mail program to reach homeowners in their specific markets,” says Filhaber.

Check out the rest of Filhaber’s latest post on Pure Water Profits here.