BIRMINGHAM — The newest post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses “MobileGeddon” and how the new Google algorithm will affect how water dealerships are found in search results.

“According to comScore, 184 million people own/use smartphones for their searching. Google Search is the fourth most popular app used on their phones,” says Filhaber. “If your website is not mobile compatible, what should you do? First — don’t freak out — while this is not life and death today for your dealership, it’s something you need to deal with now, because as we move forward, mobile search will become even more important than it is today.”

Check out the rest of Filhaber’s latest post on Pure Water Profits here.