BIRMINGHAM — The newest post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses how businesses, especially new businesses, can easily fall into the “word of mouth trap."

“New businesses will get a rush of leads right off the bat from their clients and existing friends’ networks. While these referrals are great, many new businesses continue to think that word of mouth will be their single best marketing tool,” says Filhaber. “Forget it. Once that initial rush is over and you’ve done all the work you can for family and friends, it’s like somebody turned off the faucet.”

Check out the rest of Filhaber’s latest post on Pure Water Profits here.