BIRMINGHAM — The newest post from Dale Filhaber of Dataman Group on Pure Water Profits is now available.

This week, Filhaber discusses telemarketing as a marketing tool for water dealers that can generate leads and set appointments if done correctly and according to law.

“In the world of B2B, there is no better one-on-one direct marketing approach than telemarketing to reach decision makers,” says Filhaber. “Not only can telemarketing deliver sales, but it is also flexible enough to help with lead generation and data gathering.”

Check out the rest of Filhaber’s latest post on Pure Water Profits here.