LATHAM, N.Y.  — The latest blog post from marketing expert Dale Filhaber on her Water Technology blog Pure Water Profits is now available on

"What's wrong with my water?" explores the opportunities for water treatment dealers to help new homeowners adjust their water quality after they move.

"Let’s face it, the water never tastes the same in the new house as it did in the old one," Filhaber wrote. "This is why new homeowners are the number one prospect group for water treatment dealers."

Read Filhaber's entire post here.