CHICAGO, Ill. — RainSoft University, a dealer training and support network program from RainSoft, recently graduated 17 people representing 13 dealerships from 11 states and the Dominican Republic, according to a press release.

Classroom sections led by Rainsoft personnel and instructors from Dave Yoho and Associates, a business consulting firm specializing in the building products and home improvement industry, included how to run a profitable home improvement business, the science of successful in-home selling, marketing and lead generation and an examination of water treatment technology, the release reported.

“We hosted a very enthusiastic group for five days and they left Chicago ready to invest new ideas and plans into their dealerships,” said John Nebelle, manager of sales administration. “RainSoft University is an education packed event that we typically conduct twice a year and is mandatory for all new dealers.  We have knowledgeable instructors who teach the key facets of our business and build in other events where everyone is engaged.  Overall, it allows them to become more comfortable and in tune with our organization and provides opportunities to share experiences with their dealer peers and corporate support staff.”

A factory tour, group dinners and a graduation lunch ceremony were also included in the program, the release noted.

Visit www.rainsoftdealer.com for more information.