CHICAGO, Ill. — For the second consecutive year, RainSoft (booth 227) will focus efforts on its dealership program and meeting with prospective new dealers at WQA Aquatech 2014, scheduled for March 18-20 at the Orange County Convention Center in Orlando, according to a press release.

“We experienced a tremendous response at last year’s show and we’re hopeful we can catch lightning in a bottle again this year,” said Andrew Palframan, vice president and general manager of RainSoft.  “The water treatment business is experiencing a bit of a renaissance.  Last year, we met with many people who had experience in other industries and provided them with information on the advantages of being a RainSoft dealer in this marketplace.”

RainSoft's in-store lead generation program with The Home Depot continues to grow rapidly as it begins its ninth year, reported the release, and a new credit financing program with a private-label credit card implemented in late 2012 is having success.

Find out more about RainSoft in our Buyer's Guide.

Other recent improvements include an iPad app that allows quicker, more adaptable presentations and RainSoft's training program, including the weeklong RainSoft University, which continues to support both new and established dealerships.

“The Home Depot program has produced retail sales of more than $250 million since 2006 and continues to grow," said Palframan. "More people realize the value and benefits of having an outstanding selection of innovative products, truly flexible financing options and a unique training program that we make mandatory for all new dealers. These are significant advantages that are very profitable for people who have worked in home remodeling, heating and cooling and similar types of industries.”