OCALA, Fla. — President of Safeway Water LLC, Neal DeLettre, has announced that Safeway along with Entek Environmental Technologies will market their products through a cooperative called Safe Water Alliance, according to a press release.

The Streamwood, Ill.-based Entek and Safeway Water are both dedicated to helping independent water dealers become more profitable by better competing in todays' highly competitive marketplace, noted the release.

Safeway Water and Entek offer a broad line of water quality improvement products, including water softeners, whole house filters, iron filters, sulfur filters, no-salt systems, drinking water systems, ultraviolent sterilizers and components, the release reported.

According to the release, both product lines and their associated marketing programs can only be sourced directly from the Safe Water Alliance.