SINGAPORE — Harnessing the power and influence of social media, Singapore International Water Week (SIWW) 2014 has debuted an innovative corporate social responsibility campaign to rally the global community towards the water cause, according to a press release.

The first of its kind in the global water space, this campaign was introduced as part of SIWW's goal to rally the global community towards finding innovative and sustainable technological and financial solutions to meet safe water and sanitation needs globally, the release reported.

With water crises being identified by the World Economic Forum as one of the top three global risks of highest concern in 2014, the need for action is greater than ever, noted the release.

"Through #SIWWPledge, we want to do our part to rally the global community towards finding sustainable water and sanitation solutions for the world," said Mr. Maurice Neo, managing director of SIWW. "We hope to leverage the power of social media to create greater awareness of water issues amongst the public and steer action towards finding sustainable water solutions."

According to the release, delegates and visitors to SIWW will be invited to make a pledge for water sustainability by writing their messages/pledges for water on a black board, have their photos taken and then uploaded on to www.campaign.com/siwwpledge, and members of the public can also be part of this global initiative by taking the #SIWWPledge on the same website.