When you were young, a body of water’s temperature — or even its quality — did not matter as much. Chances are, like most youngsters, you jumped right in. And, despite warnings to your children, grandchildren, nieces, nephews, etc., chances are you watch them do the same today. However, as we get older we become wiser and more sensitive to the repercussions of just “jumping in without testing the water.”

Another cliché comes to mind: You can’t manage what you can’t measure. Your experiences in water treatment are similar.  

However, if conventional wisdom and catch phrases are not enough to convince you of the level of importance in regards to testing (and re-testing) your customers’ water conditions, maybe your peers can do a better job.

Over the years, I have interviewed testing experts and manufacturers for market updates and trends. In addition to today’s water testing laboratories being highly efficient and dependable, analytical field testing equipment has also advanced in the areas of price, precision, convenience, sensitivity, consistency and efficiency. as technology evolves, the wide scope of contaminants being accurately tested in the field continues to grow as well.

In this month’s cover story, author Marianne Metzger discusses the proper steps dealers should take to collect water samples for accurate results. In the August issue, Metzger’s article titled, “Choosing the best testing methods for your sample comes down to good lab communication,” highlights the importance of a good dealer-lab partnership.

Testing provides customers with a clear picture of their water without gimmicks or tricks needed. A digital reader with a reputable tester is as powerful a sales pitch as any dealer could employ.