The water treatment industry gathered in Indianapolis last month at the WQA Aquatech USA 2013 show, which was held in the Indiana Convention Center. Attendees flocked to Indianapolis with different goals and objectives to achieve while at the event. From networking opportunities to educational sessions, water treatment professionals filled the venue and took advantage of the association’s and its exhibitors’ hard work in preparing for the event.

Innovation was on display. Point-of-use (POU) and point-of-entry (POE) equipment maintain a steady rise in popularity across the country, and world, as water concerns mount in the areas of availability, quality and potential health risks. Realizing that they can provide a final barrier to customers, attendees peppered exhibitors with questions and critiques.

Reflecting back on the past few years of a challenging economy and selling to cautious buyers, Dave Haataja, Water Quality Association’s (WQA) executive director offered optimism and excitement at this year’s Opening General Session/Industry Update/Keynote. “We are all here to do a little business and network. Let's get those engines geared up and have a great convention,” he said.

Water Technology spoke with several exhibitors and attendees from this year’s show. For a post show recap, please turn to page XX. If you are interested in information on next year’s show, please visit www.wqa.org.

Although this show only comes around once a year, WQA members and industry professionals can take advantage of local shows, industry training events and other water treatment related gatherings throughout the year. Make sure you stay tuned to WaterTech e-News Daily, WaterTechOnline.com and wqa.org to find out about the upcoming programs and events occurring in your area and throughout the world of water treatment.

Education is your staff’s best sales tool. The more you invest in these market-advancing educational sessions, the better your business will be. And, remember to pass that information on because an educated customer is usually your best customer.

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