QUEBEC CITY — Aug. 27, 2015 — Professional Water Technologies (PWT), a specialty chemicals business sector of H2O Innovation Inc., revealed its new logo and image, according to a press release.

The logo update is the first since 1997, noted the release, and is meant to better represent the company’s current identity. The company’s name has also been shortened to PWT to reflect how clients know the organization.

The color of logo changed from blue to green to represent the eco-friendly side of the business, stated the release.

PWT will continue to offer specialty chemicals and produce and improve new ones, reported the release.

PWT has become a leader in specialty chemicals for membrane systems. Our efforts are concentrated on providing quality products and services that keep us at the forefront of the market. All these efforts needed to be simply communicated through our corporate image. It is this exact desire that led to the PWT’s rebranding and new tag line, ‘Forward thinking chemistry.’  With this new corporate image, PWT is now properly represented,” said Gregory Madden, vice president specialty products & services at PWT.

“PWT develops, manufactures and markets specialty chemicals for municipal and industrial nanofiltration and reverse osmosis membrane systems,” shared the release.