3M enlists NASCAR star Greg Biffle to help spread word about support program at WQA Aquatech

Feb. 19, 2013

ST. PAUL, Minn. — 3M Purification announces a robust support program for Authorized Water Quality Dealers.

ST. PAUL, Minn. — 3M Purification announces a robust support program for Authorized Water Quality Dealers, featuring advanced marketing assistance and ongoing training opportunities. With 3M’s help, water quality dealers can put these powerhouse tools into practice to generate more attention and grow their businesses, according to a press release.

The company has also enlisted NASCAR star Greg Biffle to help get the word out at the WQA Aquatech USA show, to be held this April in Indianapolis, noted the release.

The 3M Authorized Dealer Program focuses on three key benefits that 3M Authorized Water Dealers gain from their affiliation with the company. First, 3M brings its outstanding brand power to the partnership — customers know and trust the 3M name for quality and reliability. Additionally, 3M assists its water quality dealers with sophisticated marketing tools, including comprehensive internet, print and e-marketing programs. This adds up to better visibility and increased awareness of water quality dealers affiliated with 3M. Finally, 3M has built its name based on its technology and innovation, so not only can authorized water quality dealers take advantage of its industry-leading technology today, but they can be confident 3M will make continuous innovations to help them grow their businesses in the future.

Additional benefits to becoming a 3M Authorized Dealer include exclusive geographic territories, dedicated customer service for dealers and end-users, a dedicated landing page on 3MWater.com, and ongoing training and development opportunities to help water quality dealers stay on top of changes in the industry, stated the release.

At WQA Aquatech USA, NASCAR star Greg Biffle will be at the 3M booth, number 1115, on Wednesday, April 3 from 12-2 p.m. Biffle, driver of the No. 16 3M Ford Fusion in the NASCAR Sprint Cup Series, will sign autographs and pose for photos with visitors to the booth, and will also conduct three VIP meet-and-greet sessions. VIP sessions will be awarded to three winners of a drawing, to be selected from the names of water quality dealers who pre-schedule a one-on-one session with 3M Purification reps during the WQA trade show. Water quality dealers need to pre-schedule their 3M session by March 29th to be entered into the drawing to win one of the three VIP meet and greet sessions with Greg Biffle. One-on-one slots with 3M are limited, so interested water quality dealers are encouraged to schedule in advance by calling 855-3M WATER. Additional business card drawings will be held at the booth for autographed Greg Biffle items.